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Len Penzo dot Com

The offbeat personal finance blog for responsible people.

Is Social Media Marketing All It’s Cracked Up to Be?

By Tex Freitag

Anyone who is involved within the world of online sales and promotions is already aware of how social media platforms have begun to transform the concept of "business as usual." Countless articles have been written in regards to this subject; touting ...

Continue reading Is Social Media Marketing All It’s Cracked Up to Be?

February 26, 2020

How the Best Entrepreneurs Manage Their Finances

By Sabado Domingo

Money problems; virtually everyone has them. After all, the average American has about $38,000 in personal debt. That's a massive amount that many won't even manage to pay off in their lifetime. When dealing with a tough financial situation, though, ...

Continue reading How the Best Entrepreneurs Manage Their Finances

February 20, 2020

7 Straightforward Ways to Improve Your Small Business

By Lidia Staron

Having a small business is a challenging endeavor. Everything depends on you, and you have to compete with other small businesses as well as giants in the industry. Furthermore, you probably want to increase your revenue without compromising the ...

Continue reading 7 Straightforward Ways to Improve Your Small Business

February 19, 2020

Buying And Selling? Try Using Bitcoin Escrow to Protect Yourself

By Tex Freitag

Not everybody is looking to scam you out of money, but if you've been selling products or services online, then you likely have been burned before. You uphold your end of the bargain and expect others to do the same. Most times they do, but it ...

Continue reading Buying And Selling? Try Using Bitcoin Escrow to Protect Yourself

February 12, 2020

How to Find the Perfect Marketing Agency for Your Business

By Sabado Domingo

Specialization is the name of the game. In the modern business world, more and more companies are exploiting niche markets to positive effect. After all, consumers don't want generic products. Instead, they want to patronize businesses they feel ...

Continue reading How to Find the Perfect Marketing Agency for Your Business

February 7, 2020

5 Easy Ways to Cut Your Small Business Costs

By Enero Febrero

It's no surprise that many small businesses operate on tight margins. After all, relatively few companies experience sustained success immediately. As such, all new business owners need to understand how to save money to allow their company to ...

Continue reading 5 Easy Ways to Cut Your Small Business Costs

January 31, 2020

How Effective Are Super Bowl TV Ads?

By Tex Freitag

Super Bowl commercials are among the most viewed television broadcasts. According to Nielsen, Super Bowl XLIX attracted more than 114 million people. In fact, this was the highest number to have been recorded in the history of any US television ...

Continue reading How Effective Are Super Bowl TV Ads?

January 30, 2020

What Is Professional Indemnity Insurance?

By Sabado Domingo

If you are in the advisory business and make a profit by selling your knowledge and skills, you may benefit from purchasing a professional indemnity insurance policy. Professional indemnity insurance will protect you and your business from claims ...

Continue reading What Is Professional Indemnity Insurance?

January 22, 2020

100 Words On: Why It Pays to Keep It Simple, Stupid

By Len Penzo

Keep it simple, Stupid. That's something we've all been told at one time or another, for any variety of reasons. That's usually sage advice -- especially when it comes to managing your personal finances. There's no need to make things complicated. ...

Continue reading 100 Words On: Why It Pays to Keep It Simple, Stupid

December 19, 2019

The Importance of Creating Professional Invoices for Your Business

By Sabado Domingo

Nowadays, professional invoices are essential for every business to run. Whether you're a startup or already in the industry, you need a proper invoicing system to help you stay in control of all your payments. When you're able to keep track of your ...

Continue reading The Importance of Creating Professional Invoices for Your Business

December 4, 2019

How to Save Money While Helping Your New Business Thrive

By Sabado Domingo

financial statements explained

One of the hurdles that aspiring business owners must overcome is to raise enough capital to keep their venture solvent during its first months in operation. Fortunately, there are several strategies you can employ to save money while helping your ...

Continue reading How to Save Money While Helping Your New Business Thrive

November 27, 2019

5 Alternative Lending Options for Funding Your Startup Business

By Enero Febrero

Timely financing is one of the most important factors in the success of any business. After all, many businesses fail to succeed during their first year of operation because of a lack of funding. And since money is the bloodline of any business, it's ...

Continue reading 5 Alternative Lending Options for Funding Your Startup Business

November 27, 2019

5 Money Saving Tips Your Mortgage Broker Doesn’t Want You to Know

By Sabado Domingo

Buying a home is a big decision and you do not want to make a mistake while you are home shopping. That's why lots of people turn to mortgage brokers to help them through the process of finding a loan. In order to help you avoid being taken advantage ...

Continue reading 5 Money Saving Tips Your Mortgage Broker Doesn’t Want You to Know

November 15, 2019

The 7 Best Strategies to Keep in Touch with Your Customers

By Sabado Domingo

In the world of business, it's much more effective to have loyal customers who keep coming back than to constantly try to find new customers. If a buyer is satisfied with your product or service, there's a high chance they'll do business with you ...

Continue reading The 7 Best Strategies to Keep in Touch with Your Customers

November 8, 2019

8 Factors You Need to Consider When Taking Out Business Insurance

By Sabado Domingo

When you're running a business there are many risks and scenarios where you could be financially exposed if you don't have the right insurance coverage. If you're unsure what sort of coverage you need, you should inquire about typical portfolio ...

Continue reading 8 Factors You Need to Consider When Taking Out Business Insurance

November 6, 2019

When Businesses Suffer, So Too Do Their Communities

By Sabado Domingo

Local businesses both large and small have a significant impact on the communities in which they're located. When businesses flourish, so too does every other aspect of the community. However, when they suffer, residents may start to notice a decline ...

Continue reading When Businesses Suffer, So Too Do Their Communities

October 31, 2019

Coworking Spaces vs. Incubators vs. Accelerators for Startups

By Sabado Domingo

Coworking spaces, incubators, and accelerators happen to be three concepts that are used often in the startup community. Each of these options is advantageous for building a new business, and has something to offer based on your personality and ...

Continue reading Coworking Spaces vs. Incubators vs. Accelerators for Startups

September 30, 2019

How a Lead Generation Business Can Save Your Law Firm Time and Money

By Enero Febrero

Law firms are always on the lookout for bigger and better clients. Legal businesses try to out-market each other and get as many high-value clients as possible. From SEO strategies such as writing valuable content to pay for Google advertising, ...

Continue reading How a Lead Generation Business Can Save Your Law Firm Time and Money

September 20, 2019

5 Big Mistakes to Avoid When Starting a Restaurant

By Sabado Domingo

Food businesses have become immensely popular and, as a result, more people are showing interest in investing in the food and dining industry. One of the main reasons is that the industry is easy to get into and the rapidly growing trend of dining ...

Continue reading 5 Big Mistakes to Avoid When Starting a Restaurant

September 4, 2019

If You Want to Succeed in Forex Trading, Then Treat It as a Business

By Tex Freitag

Should forex trading be viewed as a business? There are probably a few people out there who would dispute that assertion. They might argue that in any kind of financial trading there are no guarantees that you'll actually make money. After all, if ...

Continue reading If You Want to Succeed in Forex Trading, Then Treat It as a Business

August 29, 2019

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