Timely financing is one of the most important factors in the success of any business. After all, many businesses fail to succeed during their first year of operation because of a lack of funding. And since money is the bloodline of any business, it’s important that business owners ensure they always have enough funds for the company to continue.
So, how does somebody go about funding a business startup?
Well … your funding depends on different factors, such as the nature of your business or preferred funding option. There are many options you can choose from, such as making outright cash in from your savings. You can also get a loan from a variety of lending institutions you can choose from, such as banks, online lending sites, and other alternative lenders; the good news is there are thousands of available lending institutions and alternative lenders.
With that in mind, here are some of the alternative lenders you can choose from to fund your startup business:
Crowdfunding
For quite some time, crowdfunding has been gaining popularity because it is taking investments from more than one person at the same time. So, how does crowdfunding work?
First, you need to make a detailed description of your business on a crowdfunding platform. Included in the details of your business are your plans and strategies on how to make a profit, your goals, and how much funds you need and for what specific aspect of your business. Prospective investors can then read the details of your business, and if they like and see the potential of your business, they can give you the funds you need. In crowdfunding, anyone can contribute money toward helping a business that they believe in.
Crowdfunding doesn’t just help you with the funding of your business — it can also help with your marketing aspect by increasing prospect buyers and audiences. Moreover, it can attract capital investors if you have a specific successful campaign. That being said, unless you have an attractive platform that can easily gain the attention of consumers through your business description, many businessowners find crowdfunding a bit challenging.
Venture Capital
Venture capital is private equity granted to small-business startups with potential for long-term growth. Companies or sectors who grant venture capital usually take part in the ownership of your business in exchange for capital, although the percentages of ownership are usually based on their valuation. Venture capitalists also provide mentorship, expertise, and knowledge to give a clear and concise direction for your business, while simultaneously evaluating and assessing your sustainability and profitability.
Angel Investors
Angel investors are individuals who usually invest in a startup business; they’re similar to venture capitalists, although, most venture companies want to fund businesses with demonstrable growth that is different from what an angel investor wants. Before funding your startup, angel investors usually screen proposals and check whether such business has what it takes. Aside from that, they offer not just money but also advice for your business.
Working Capital Loans
When a business doesn’t have sufficient asset liquidity or cash-on-hand to cover its daily operational expenses, the owner usually secures a working-capital loan to fill the gap. A working capital loan is also used to cover the short-term operational needs of the company, such as rent, debt payments, and payroll. Simply put, working capital loans are corporate debt borrowings that businesses can use to fund their daily expenses.
Peer-to-peer or Marketplace Loans
Peer-to-peer or marketplace lending involves different websites that connect borrowers and lenders. Peer-to-peer lending is a combination of marketplace lending and crowdfunding. In a peer-to-peer website, you create an account; with that account, you can then use that account to access different lenders. Lenders can access the business’ data and records via the website. Then, if the lender likes your business, they can give you a loan to start up your business.
The Bottom Line …
There are alternative lenders you can choose from to help you fund your startup business. However, it is entirely up to you to decide which type of funding will best fit the nature, financial needs, and goals of your company.
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Amelia says
Len, your article gave me a couple of ideas I had never thought of before. You’ve done a great job! Gonna have those ideas for my future references. Thank you for sharing!