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Len Penzo dot Com

The offbeat personal finance blog for responsible people.

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4 High ROI Marketing Practices

By Sabado Domingo

Marketing is a business investment; it is not an expense. Business owners can and should expect to generate revenue as a direct result of their marketing efforts. Still, it's worth remembering that some marketing practices are more effective than ...

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May 1, 2020

5 Things to Think About Before Starting Your Own Business

By Enero Febrero

While starting your own business may seem like an exciting prospect, those who are just getting started do not always have a strong idea of how much effort it will take to reach their desired objective. Such an endeavor is a major challenge, but when ...

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April 1, 2020

5 Crazy Ideas That Resulted in Million Dollar Paydays

By Len Penzo

The economy may officially be in the dumps, but you can still make a whole lot of money if you've got a great idea. In fact, there are many examples of strange -- and often ingeniously simple -- business ideas that have earned their owners millions ...

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March 30, 2020

Six Ways to Turn Your Home Business Into an Actual Company

By Tex Freitag

It takes courage to steer off the beaten track and bring a product or service to the market, with no certain assurance that you will make a living from this. Suddenly what started out as an ambitious side hustle has gained traction and you are ...

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March 13, 2020

How Small Businesses Can Adapt to a Changing World

By Sabado Domingo

There's no doubt that the world is growing smaller by the day. Improved communications, pace of change, and globalization all have a part to play. And, while the big corporations may have the resources to adapt, this isn't always the case for small ...

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March 6, 2020

What’s the Cost of a Bad Hire?

By Sabado Domingo

Small businesses often survive on fine margins. Considering the fact that many new companies simply struggle to remain viable during their first few years of existence, it's crucial that business leaders make smart financial decisions. Unfortunately, ...

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February 28, 2020

Is Social Media Marketing All It’s Cracked Up to Be?

By Tex Freitag

Anyone who is involved within the world of online sales and promotions is already aware of how social media platforms have begun to transform the concept of "business as usual." Countless articles have been written in regards to this subject; touting ...

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February 26, 2020

How the Best Entrepreneurs Manage Their Finances

By Sabado Domingo

Money problems; virtually everyone has them. After all, the average American has about $38,000 in personal debt. That's a massive amount that many won't even manage to pay off in their lifetime. When dealing with a tough financial situation, though, ...

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February 20, 2020

7 Straightforward Ways to Improve Your Small Business

By Lidia Staron

Having a small business is a challenging endeavor. Everything depends on you, and you have to compete with other small businesses as well as giants in the industry. Furthermore, you probably want to increase your revenue without compromising the ...

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February 19, 2020

Buying And Selling? Try Using Bitcoin Escrow to Protect Yourself

By Tex Freitag

Not everybody is looking to scam you out of money, but if you've been selling products or services online, then you likely have been burned before. You uphold your end of the bargain and expect others to do the same. Most times they do, but it ...

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February 12, 2020

How to Find the Perfect Marketing Agency for Your Business

By Sabado Domingo

Specialization is the name of the game. In the modern business world, more and more companies are exploiting niche markets to positive effect. After all, consumers don't want generic products. Instead, they want to patronize businesses they feel ...

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February 7, 2020

5 Easy Ways to Cut Your Small Business Costs

By Enero Febrero

It's no surprise that many small businesses operate on tight margins. After all, relatively few companies experience sustained success immediately. As such, all new business owners need to understand how to save money to allow their company to ...

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January 31, 2020

How Effective Are Super Bowl TV Ads?

By Tex Freitag

Super Bowl commercials are among the most viewed television broadcasts. According to Nielsen, Super Bowl XLIX attracted more than 114 million people. In fact, this was the highest number to have been recorded in the history of any US television ...

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January 30, 2020

What Is Professional Indemnity Insurance?

By Sabado Domingo

If you are in the advisory business and make a profit by selling your knowledge and skills, you may benefit from purchasing a professional indemnity insurance policy. Professional indemnity insurance will protect you and your business from claims ...

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January 22, 2020

100 Words On: Why It Pays to Keep It Simple, Stupid

By Len Penzo

Keep it simple, Stupid. That's something we've all been told at one time or another, for any variety of reasons. That's usually sage advice -- especially when it comes to managing your personal finances. There's no need to make things complicated. ...

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December 19, 2019

The Importance of Creating Professional Invoices for Your Business

By Sabado Domingo

Nowadays, professional invoices are essential for every business to run. Whether you're a startup or already in the industry, you need a proper invoicing system to help you stay in control of all your payments. When you're able to keep track of your ...

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December 4, 2019

How to Save Money While Helping Your New Business Thrive

By Sabado Domingo

financial statements explained

One of the hurdles that aspiring business owners must overcome is to raise enough capital to keep their venture solvent during its first months in operation. Fortunately, there are several strategies you can employ to save money while helping your ...

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November 27, 2019

5 Alternative Lending Options for Funding Your Startup Business

By Enero Febrero

Timely financing is one of the most important factors in the success of any business. After all, many businesses fail to succeed during their first year of operation because of a lack of funding. And since money is the bloodline of any business, it's ...

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November 27, 2019

5 Money Saving Tips Your Mortgage Broker Doesn’t Want You to Know

By Sabado Domingo

Buying a home is a big decision and you do not want to make a mistake while you are home shopping. That's why lots of people turn to mortgage brokers to help them through the process of finding a loan. In order to help you avoid being taken advantage ...

Continue reading 5 Money Saving Tips Your Mortgage Broker Doesn’t Want You to Know

November 15, 2019

The 7 Best Strategies to Keep in Touch with Your Customers

By Sabado Domingo

In the world of business, it's much more effective to have loyal customers who keep coming back than to constantly try to find new customers. If a buyer is satisfied with your product or service, there's a high chance they'll do business with you ...

Continue reading The 7 Best Strategies to Keep in Touch with Your Customers

November 8, 2019

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