In the old media world, customers rarely interacted with a company's marketing campaigns. Radio commercials, TV, print media, and billboard advertising may have featured a call to action or phone number, but they rarely demanded active participation. ...
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Why Spending Money on Your Website Doesn’t Guarantee Visitors
So ... you've spent money on the best web developers and graphic designers to make your website look and function spectacularly. Good! But before you expect the visitors to come pouring in, there's much more work to be done.
How will people find ...
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Exploring Ways to Support Dental Patients’ Health and Financial Needs
Whether you're a dental professional or a patient, you can't argue the fact that proper dental care is a necessity.
Unfortunately, dental services aren't always affordable for those with lower incomes. Medical Group Management Association data has ...
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Why Choosing Debit or Credit Is Like Picking Salad Dressing
"What kind of dressing would you like on your salad?"
For most people, it's a simple decision -- but not for me.
I don't know why, but when my server presents that question I usually tense up and act like I've just been asked the million-dollar ...
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CTRL-F: Google Searches for Their Stolen Company Bikes
When it comes to security, Google does not mess around. They are one of the top web companies in the world, perfecting their cloud storage services and changing their algorithm 500 to 600 times per year. But lately, they have one security issue that ...
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A Twist on Typical New Year’s Goals for Contractors and Entrepreneurs
(This is a sponsored article by Invoice Home)
We all start the New Year with bright eyes and true determination, but then life happens. Those resolutions you have set, one by one, go out the window. Well, what if I shared with you an amazing ...
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What is Director Disqualification and How Can You Avoid It?
The following guide is likely to be useful to those recently promoted to the position of Company Director of a business, or directors who want more information about their rights. Director disqualification happens when directors are reported as unfit ...
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8 Ways to Make Money on Your Morning Commute
If you want to get ahead in life, you have to work for it -- even on the way to your job. That's right; one way to stack additional cash is to find an alternative income source -- and a great way to do that is by earning additional money during your ...
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6 Tips That Can Help You Avoid Pyramid Marketing Schemes
Pyramid schemes are in the news, with the recent lawsuit against LuLaRoe bringing fresh attention to the issue. If you're in the market for a side hustle or direct marketing opportunity, you need to be conscious of the difference between a legitimate ...
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100 Words On: Why the US Postal Service Should Take Saturdays Off
Until 1912, the United States Postal Service delivered mail on Sundays -- and prior to 1950, the mailman came twice a day. Now, with the USPS expected to suffer a projected $238 billion deficit over the next decade, maybe Saturday delivery is on the ...
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Amazon May See Stronger E-Commerce Competition From Walmart
The cloud computing company and leader in e-commerce retail, Amazon, may be seeing stronger competition in the future, new data suggests. According to market intelligence leader SimilarWeb, Walmart's online conversion has been steadily increasing ...
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What is Tourism Marketing and How Can It Help My Business?
Is your business in the travel sector, offering experiences, or helping customers achieve the vacation of a lifetime?
You would certainly benefit from specific tourism marketing -- but its methods aren't only useful for dedicated travel ...
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10 More Old Wives’ Tales Masquerading As Financial Rules of Thumb
There are people out there who swear that if you're lucky enough to see the first flower of springtime on a Friday, it's a sign of impending wealth.
I know. I don't buy it either.
Still, let's assume these folks know what they're talking about; ...
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5 Ways to Make Your Business Greener While Increasing Profits
Most business owners and managers who have their eyes on the prize are well aware reducing the environmental impact of their business is one of the best things they can do.
Business owners can respond flexibly to the demands of the changing ...
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5 Strategies That Can Help Boost Your Business’s Profits
When you own a business, there are plenty of reasons to stay motivated. Maybe you're developing a unique product, or perhaps you have an excellent team in place with whom you love spending time.
However, the main motivation is profit. Without it, ...
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Smart Tips for Protecting Your Personal Assets
We live in litigious times and it's an unfortunate reality that you need to take steps to ensure your personal assets are protected from anything that may happen. It's also unfortunate that there are rather a lot of ways in which you could be put in ...
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10 External Funding Options for Startup Business Owners
Planning how to fund your business at various stages is part of being a business owner. Most companies need external capital at some point in the life of the company. There are two main ways to raise capital: debt and equity.
With debt, you borrow ...
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5 Steps to Securing a Small Business Loan
It's tough out there in the business sector; especially when you're just starting out. To this end, a small business loan can be a great relief -- but only if you have a meticulous plan for securing the best one for your fledgling company. You can ...
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6 Ways Procrastinating Hurts Your Finances
Lots of people live by the procrastinator's creed: Why do today what you can put off until tomorrow?
You might even be one of them.
But while this practice seems innocuous enough, it's actually costing you an embarrassing amount of money. Here ...
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4 Essential Tips for Increasing the Security of Your Business
According to a report by the National Association of Small Businesses, the top three challenges of running a business are economic uncertainty, the cost of health insurance benefits, and a decline in customer spending. However, with the rise in ...
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