In the world of business, it’s much more effective to have loyal customers who keep coming back than to constantly try to find new customers. If a buyer is satisfied with your product or service, there’s a high chance they’ll do business with you again.
According to research, existing customers are 50% more likely to try new products. Additionally, it costs five times less to keep an existing customer than it does to attract a new one. Basically, having a satisfied customer is one of the best ways to earn a profit.
But it’s not enough just to have a great product or service; it’s also essential to keep in touch with your customers so they always have your business in mind.
If you aren’t sure how to do this, here are some strategies that will ensure you’re keeping in touch with your customers — the right way.
Email newsletter
If you want an effective form of online communication with your customers, create an email newsletter. Newsletters keep your customers interest while also motivating them to take action. With email newsletters, you can also turn prospects into customers and have an ongoing connection with your already existing customers on a regular basis.
SMS marketing
Almost everyone these days has a mobile phone — and texting is a quick, easy, and low-cost way to stay in touch. So why not monetize that? SMS marketing is inexpensive, fast and offers a broad reach; in fact, 5 billion people worldwide own a mobile device. With SMS marketing, you can send out various types of content such as updates about sales, new products, or special offers. Of course, you don’t have to use your own mobile phone to send out these text messages. The easiest way for a business to keep in touch with their customers through SMS is by using an SMS platform.
LinkedIn messaging
LinkedIn is a great platform for businesses; it’s the top social media platform for professional use and the perfect place to engage with your customers. Of course, you can’t send messages manually to every client or potential client that comes along, as that takes too much time and effort. Instead, you should use LinkedIn bulk messaging to reach a wide audience and send messages to your clients.
Push Notifications
Another great way to keep in touch with your customers is through push notifications. They are text or rich media messages sent to mobile devices from third-party applications which offer value in multiple ways for both mobile marketers and smartphone users. They can be used to alert people about important updates and provide them with relevant content at the right time.
Retention emails
Retention emails are a great way to keep in touch with your customers, make them feel welcomed by your company, and remind them how grateful you are that they chose you. These emails are also designed to help the customer understand the value of the product and encourage engagement. Here are four of the most common types:
Welcome emails. These generate 320% more revenue than generic promotional emails; they’re also a great way to greet new customers who have purchased a product from you or subscribed to your newsletter.
Thank you emails. These emails help establish a healthy and long-term relationship between companies and customers.
Birthday emails. Birthday emails have a 481% higher transaction rate than regular promotional emails. Sending a specialized birthday email with a special birthday discount will not only keep the customer interested in your company, but also boost sales.
Re-engagement emails. Re-engagement emails are sent to customers who have lost touch with your company. They usually include phrases such as “We miss you!” or “Let’s reconnect!” along with a special offer to spark their interest again.
Referral program
If you have a customer who has shown they are satisfied with your company, offer them their very own referral link. If a new customer signs up to your newsletter or purchases a product with this link, the referral will gain a special perk such as a discount or a free product. This will engage the customer to keep finding new clients for you, while staying loyal to your business at the same time.
Social media
According to social media statistics, 3.2 billion people worldwide use social media — that’s approximately 42% of the Earth’s population! A lot of businesses have profiles on social media platforms such as Facebook, Twitter, and Instagram. Use your newsletter to invite clients to like your social media pages and encourage them to leave reviews, comments, opinions, and ratings. Respond to as many comments as you can, and always say thank you to anyone who leaves a review.
Always be available to your clients
Remember that communication is a two-way street. While it’s important for you to reach out to your clients, it’s also essential that you’re always available when they reach out to you. No matter if it’s through email, telephone, social media, or simply writing a comment on your website, make sure to always be responsive to your customers.
Customers want to know they’re being heard, and anything they have to say to you can potentially be of great importance. Fixing minor issues and resolving problems as soon as someone complains will show great initiative. More importantly, it also shows that you care about what your buyers have to say.
Photo Credit: Tero Vesalainen
I can’t with newsletters. Unless your clients live and breathe on your services for some vital aspect of their business, newsletters can be ill received and prone to being stuck into the spam filter. Newsletters should be opt-in only and should offer content that is actually useful.
Getting stuck on a popular mail client’s spamfilter can be terrible. If gmail nabs you, and you had 20% of your deliveries going to gmail, there is little you can do to recover from that other than switch services. If your quality content can be posted to a web page or social media platform, its usually better to push your content through those channels where customers are more likely to engage. You can then work on engineering “calls to action”and getting more robust feedback and engagement.
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