4 High ROI Marketing Practices

Marketing is a business investment; it is not an expense. Business owners can and should expect to generate revenue as a direct result of their marketing efforts. Still, it’s worth remembering that some marketing practices are more effective than others. And some marketing strategies are particularly adept at producing lots of returns and doing so quickly. Given the current business climate, all businesses should review their marketing practices. Here are four of the best worth pursuing:

PPC Ads

The beauty of pay-per-click (PPC) advertising is that businesses only have to pay for an advertisement when a consumer clicks on it. So if a business can ensure that only qualified leads click on PPC ads, then they’ll naturally generate a lot of sales as a result. To ensure positive outcomes, make sure to conduct plenty of keyword research, competitor analysis, and to create simple and effective landing pages for your ads. PPC ads on search engines are also a great way for new businesses to boost their exposure.

SEO

SEO takes time to deliver results. However, businesses that go the extra mile to optimize their own website can eventually outrank their competitors on crucial search engine results pages. This, in turn, will allow businesses to generate a ton of organic traffic.

However, you need to keep in mind that not all industries are the same when it comes to growth strategies. Take SaaS for example. Given the relatively young age of the SaaS industry and its rapid growth, a SaaS SEO strategy is going to have much different requirements than those designed for other B2Bs.

Implementing the same strategy that’s worked for the past several years isn’t going to work for SaaS SEO. This is why a SaaS SEO strategy needs to be customized, focusing on increasing CTRs (click-through-rates), targeting the right audience, and creating consistent content.

For those looking for quick improvement, the bottom line is this: If you invest in SEO now, you could see your site shoot up the rankings in the next couple of months.

Re-Targeting

Businesses have a host of leads who have interacted with them in the past. Perhaps these leads have made a purchase before, or downloaded a content offer, or maybe they’ve come close to making a purchase without actually doing so. Rather than leaving these leads alone, it’s critical to reach out to them again. Targeted ads, email campaigns, and even organic posts meant for former customers can all go a long way toward winning over these highly profitable leads. Don’t try to convert the nonconvertible; stick with your best contacts instead.

Traditional Marketing

Believe it or not, TV, radio, newspaper, and billboard ads can all deliver a significant return on investment for local business owners. Indeed, certain branding ideas like vehicle wraps may help business owners create a huge number of impressions in a short amount of time. Remember, new is not always better. So if you’ve had success with traditional marketing before, it might be worth it to revisit this strategy again.

The Bottom Line

Regardless of which marketing plan you ultimately implement, doing it well can increase your visibility and help you make more sales.

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