• About
  • Mortgage Basics
  • $40K Challenge
  • Aunt Doris
  • Grandfather Says
  • Privacy
  • Archives

Len Penzo dot Com

The offbeat personal finance blog for responsible people.

4 High ROI Marketing Practices

By Sabado Domingo

business meetingMarketing is a business investment; it is not an expense. Business owners can and should expect to generate revenue as a direct result of their marketing efforts. Still, it’s worth remembering that some marketing practices are more effective than others. And some marketing strategies are particularly adept at producing lots of returns and doing so quickly. Given the current business climate, all businesses should review their marketing practices. Here are four of the best worth pursuing:

PPC Ads

The beauty of pay-per-click (PPC) advertising is that businesses only have to pay for an advertisement when a consumer clicks on it. So if a business can ensure that only qualified leads click on PPC ads, then they’ll naturally generate a lot of sales as a result. To ensure positive outcomes, make sure to conduct plenty of keyword research, competitor analysis, and to create simple and effective landing pages for your ads. PPC ads on search engines are also a great way for new businesses to boost their exposure.

SEO

SEO takes time to deliver results. However, businesses that go the extra mile to optimize their own website can eventually outrank their competitors on crucial search engine results pages. This, in turn, will allow businesses to generate a ton of organic traffic. If you invest in SEO now, you could see your site shoot up the rankings in the next couple of months.

Re-Targeting

Businesses have a host of leads who have interacted with them in the past. Perhaps these leads have made a purchase before, or downloaded a content offer, or maybe they’ve come close to making a purchase without actually doing so. Rather than leaving these leads alone, it’s critical to reach out to them again. Targeted ads, email campaigns, and even organic posts meant for former customers can all go a long way toward winning over these highly profitable leads. Don’t try to convert the nonconvertible; stick with your best contacts instead.

Traditional Marketing

Believe it or not, TV, radio, newspaper, and billboard ads can all deliver a significant return on investment for local business owners. Indeed, certain branding ideas like vehicle wraps may help business owners create a huge number of impressions in a short amount of time. Remember, new is not always better. So if you’ve had success with traditional marketing before, it might be worth it to revisit this strategy again.

The Bottom Line

Regardless of which marketing plan you ultimately implement, doing it well can increase your visibility and help you make more sales.

Photo Credit: stock photo

1 Comment May 1, 2020

Trackbacks

  1. How Small Businesses Can Move Beyond Niche Appeal – Len Penzo dot Com says:
    May 29, 2020 at 4:15 am

    […] need to work extra hard to gain their attention. “Flooding the zone,” so to speak, with high ROI marketing and advertising efforts is one of the best ways to do that. This strategy requires a substantial upfront investment, but […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Question of the Week:

Are you expecting an income tax refund this year?

View Results

Loading ... Loading ...

Recent Posts

  • 3 Important Tax Deduction Rules You Should Always Remember
  • 5 Ways You Can Save Money on Groceries This Week
  • Economic Collapse 101: How to Prepare for Water Supply Disruptions
  • Black Coffee: Painting the Town Red
  • 5 Ways the Oil Industry Affects the US Economy
  • An HVAC Professional Teaches High School Students About the Field
  • The Fastest Way to Improve Your Credit Score
  • How to Determine How Much Rent You Can Really Afford
  • A Simple Test to Know If It’s Better to Rent or Buy a House
  • Black Coffee: Enter the Dragon

Disclaimer

This site is for informational and entertainment purposes only, and the content herein should not be mistaken for professional financial advice. In fact, making investment decisions based on information published here, or any other website for that matter, is more than unwise; it is folly. This website accepts advertising in the form of monetary and other compensation; as such, topics of discussion are occasionally influenced by these advertisers. Sometimes, an article may also include affiliate links, meaning, at no additional cost to you, this blog earns a commission if you click through and make a purchase (for example, as an Amazon Associate I earn from qualifying purchases). Remember, you and you alone are responsible for the decisions you make in life, so please contact an independent financial professional for advice regarding your unique personal situation.

Sign up for the weekly Len Penzo dot Com newsletter
Len Penzo dot Com Delivered Weekly
Join more than 30,000 readers and fans who enjoy personal finance and macroeconomics with an offbeat twist!
Invalid email address
Thanks for subscribing!

Popular Now:

  1. 1. A Simple Test to Know If It’s Better to Rent or Buy a Home
  2. 2. My Cola Taste Test: Is Coke Really Better Than Pepsi?
  3. 3. My 10 Commandments of Personal Finance
  4. 4. The Best Personal Finance Book I’ve Ever Read
  5. 5. Planning a Wedding? Here Are 9 Ways to Ensure You’ll Pay Too Much
  6. 6. 5 Things Nobody Tells You About Being Poor — for Good Reason
  7. 7. 4 Good Reasons Why Some Quarters Are Painted Red
  8. 8. 3 Great Hobbies That Are Investments Too
  9. 9. 10 Red Flags That May Signal You’re In Serious Financial Trouble
  10. 10. Are Gas Clothes Dryers Worth the Extra Money?

All-Time Most Popular:

  1. 1. 19 Things Your Suburban Millionaire Neighbor Won’t Tell You
  2. 2. Dear Friend: Here Are 41 Reasons Why I’m NOT Lending You the Money
  3. 3. Why Your Expensive Luxury Car Doesn’t Impress Smart People
  4. 4. If You Can’t Live on $40,000 Annually It’s Your Own Fault
  5. 5. 21 Reasons Why Corner Lots Are for Suckers
  6. 6. 4 Smart Reasons Why College Isn’t for Everyone
  7. 7. 18 Fast Facts About Social Security Numbers
  8. 8. My Ketchup Taste Test: Upset! Guess Which Brand Topped Heinz
  9. 9. Why I Prefer a Spreadsheet to Track Expenses and Manage My Finances
  10. 10. Here’s a Simple Trick for Getting Credit Card Interest Charges Waived

Copyright © 2021 Len Penzo dot Com · All Rights Reserved · Designed by Nuts and Bolts Media

Copyright © 2021 · Penzo on Genesis Framework · WordPress · Log in