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How Exactly Do Online Casinos Profit from No Deposit Bonuses?

By Tex Freitag

When you are looking for a new online casino, you could easily be forgiven for having your doubts. After all, you will be trusting your personal data and money to complete strangers, which might put some people off – especially those venturing into online casinos for the first time.

With that in mind, one of the ways you can test out the water here is to look for low-commitment offers so you can see what an online casino is about before you put your hand in your pocket.

What is a no-deposit bonus?

While it might seem obvious from the name, what is on offer will depend on where you go. Not only that, but no deposit bonuses are few and far between, with the often overused metaphor of the holy grail used to describe finding one.

Essentially, when you find a no deposit bonus online casino offer, you need to sign up (to ensure you are not a minor or from a country where the casino is not licensed to operate). Then you are gifted a number of free spins or bets, usually on a nominated slot or game. These will not typically be that generous and can often be played through in a matter of minutes. Any winnings from these spins are also often subject to wagering requirements, so the balance would have to be played through a certain number of times before you could make a withdrawal.

What is in it for the player?

As this certainly does not appear to be a way to make a fast buck, you might be wondering why people sign up for these offers, but the reality is that there are plenty of benefits for the player, especially if they only have a modest budget. By taking advantage of a no-deposit bonus, you are essentially getting a free sample of what the casino has to offer, so you can choose to proceed and make a full deposit if you like what you see.

What is in it for the casino?

By offering a no deposit bonus, casinos are allowing players to try out their services for free, which will settle the nerves of any players who might be worried that they are committing their deposit to a casino that might not be right for them. This act also starts to build a relationship with the player, who might be more inclined to play at a casino with a no deposit offer rather than one with big claims.

A few final thoughts

The thought of getting something for nothing appeals to most of us, which is why no deposit bonuses are so popular. For the player, there is the chance to test drive a casino before they risk any of their own money, and for online casinos, it not only gives them the chance to attract players that they might otherwise miss out on, and build a relationship which they can potentially profit from in the long term.

Photo Credit: stock photo

September 16, 2022

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