First impressions are everything, especially on social media. And in this day and age, the first point of reference for a new business is their social media page. However, an immaculate social media presence isn’t just about attracting new clients; it’s about encouraging repeat purchases as well.
No matter what your aesthetic or target market may be, it’s important that you keep your audience captivated.
With that in mind, let’s take a look at six ways to create a more professional social media presence.
Pick an Aesthetic That Fits Your Brand
Finding an aesthetic that fits your brand is important, as you want visual consistency throughout your feed and ensure you remain authentic at the same time. Similarly, you may find that as your business evolves, so does your aesthetic.
Use a Visual Planner for Your Feed
More often than not, social media savvy brands will use a visual planner to help determine their posting schedule. Think of how each image will look on your Instagram grid as well as how they will be perceived as a stand-alone image.
Keep a Consistent Tone of Voice
When it comes to running a social media profile for your business, consistency is key. If you have disparate types of content and captions, you will come across as unprofessional. Spend some time developing your tone of voice and write out some guidelines to ensure consistency across posts.
Learn How to Edit Your Images
If you want to give your images a more refined look, you should be taking the time to edit them before posting them. You don’t have to be a master at editing, however, learning some basic skills, such as how to use a background eraser or color correct your image, can make a big difference.
Focus on Select Networks
Although it may be tempting to go all out and establish a presence on every single social media network, it may not be the best way to go about it. Focus your efforts on the social media networks that will yield the best results for your target market. For example, if your desired audience is mainly Gen Z, it will make more sense to invest your time in TikTok than Facebook.
Post on a Regular Basis
Finally, it’s important to remember that posting regularly on social media lets your customers know that you’re active and open for business. Many clients like to use social media to ask questions and find out the latest news about your business, so make sure to post on a regular basis.
At the end of the day, you shouldn’t feel disheartened if you see that other brands have a bigger following or higher engagement rate than you. Remember that organic and sustainable growth is the best way to grow a successful business. Hopefully, these tips can help you narrow down the ins and outs of a professional social media presence. In a matter of months, you’ll see your follower count grow and engagement rates skyrocket.
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