100 Words On: How Smart People Make High Risk Ventures Pay Off

Risk and reward are inextricably intertwined. Of course, the richest rewards come to those who are willing to take the biggest risks. The oft-forgotten corollary to that strategy is that, by its very nature, high risk endeavors also have a greater chance of failure. That’s why most successful entrepreneurs and investors carefully evaluate risks and identify corresponding contingency plans before making a big decision.

The bottom line:  Whether it’s a significant investment, a new job, or business venture, risk comes with the territory. The key lies in correctly quantifying that risk — otherwise you’ll never know if it’s truly worth it.

Photo Credit: Carla MacNeil

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