Dear Len Penzo and Readers,
This article is sent with two main goals:
- To ease your fears of buying glasses online; and possibly more importantly,
- To reassure you that guest authors who write about online eyeglasses are not deceptive.
Here’s hoping I can restore some faith in both buying online and in guest authors.
New = Scary?
If you’re like most people, buying eyeglasses online is a new concept that you may be hesitant to try because of some overriding fears. I am here to reassure you that buying online is not only financially smart, it is easy, safe, and even guaranteed to impress.
So bring your fears to the table and let me at them. I’ve listed the main fears of buying glasses online below and taken the sting out of each.
Here’s hoping you find the confidence to shop online next time you’re in the market for prescription eyeglasses.
Fear #1: Ordering glasses online is too complicated.
No worries! There is a vast array of resources to help you buy glasses online, but here are the basics:
- Get your prescription and your pupillary distance (PD) from your eye doctor.
- Eye doctors are legally required to give you your prescription for free, but you do have to ask for it.
- As for your PD, while most will give it to you, your doctor may charge a fee or even refuse, because they know that with both your prescription and your PD, you’re equipped to buy online. If you don’t get your PD from your eye doctor, you can always measure it yourself.
- Figure out what kind of glasses you want (and will look good on you).
- Consider your face shape, personal style, lifestyle and all those little details that add up to a pair of glasses that you will love and actually want to wear. Here’s a great little article (written by yours truly) about finding your perfect glasses frame. It has all the in-depth tips you need to figure out which kind of glasses you really want.
- Find your glasses.
- One of the beautiful things about shopping online is the nearly limitless inventory. You can find glasses as traditional or as modern as you’d like, as well as everything in-between. Just figure out what you want and then find it. Simple as that.
- Order the glasses!
- I don’t really think this one needs a bullet-point, but it looked lonely without one. You know how to buy online. Just do that. But this time, it’s for prescription eyeglasses, instead of the typical books or DVDs or sweaters.
Fear #2: The glasses will be poor quality or even the wrong prescription.
Everyone who is familiar with the Internet knows there are reputable sites that are trustworthy and then there are the hack sites that don’t really use English or even make sense. You can tell the difference, right?
If you want quality glasses, be sure to go through a quality site. There are several reputable sites out there, and they sell the same quality of frames and lenses you find at typical optical retailers.
How can online retailers be so much cheaper? Well, they can save on overhead costs such as sales staff, maintain expensive inventory and renting a retail location. Also, like in many other businesses, they can sell cheaper because they do more volume. While a typical optical retail location might sell one or two pairs per day, online sellers sell upwards of one-thousand pairs.
One major consideration in choosing between online retailers is that quality may be affected by the location of the labs. Some companies use labs located in Hong Kong and other locations overseas, whereas others are U.S.-based. This can affect both quality and the time it takes to get your order.
Fear #3: The glasses won’t look good on me.
First off, let me say this: here at Just Eyewear, we have a return rate of less than two percent; most people love their glasses from their first go. Still, I do concede that receiving unflattering glasses is a legitimate fear, as buying glasses online means you can’t physically try on the glasses. However, resources are provided by glasses retailers to help you out.
As I already mentioned, you can check out tips for choosing a frame that looks good on you (using such factors as face shape, coloring, etc.). These tips will steer you toward a flattering pair of glasses.
If all else fails and you end up not liking your glasses, rest assured that return policies for online glasses retailers are often 100% satisfaction guaranteed. You can return glasses even if you simply don’t like them.
Online retailers want you to purchase from them and know that you’re taking a chance when you buy glasses without trying them on, so they provide lenient guarantee policies to help you feel safer making the purchase jump.
Fear #4: The glasses won’t fit right.
When you order glasses online, come ready with your frame size to ensure your glasses fit properly. Simply find an old glasses frame that fits well and look inside the frame, usually on the temple, for a series of numbers, such as 50-18-140. These are the lens width, bridge size, and temple length. Then, you can use these measurements to find glasses that will fit.
As a note, the numbers are in millimeters, so they only need to be close, not exact. The lens width should be within 3-4mm, the bridge within 1-2mm, and the temple within 5mm.
Fear Not and Pocket the Savings
Buying glasses online may be unfamiliar territory but that’s no reason to not give it a shot.
After all, consider the outcome: saving hundreds of dollars on a pair of same-quality glasses simply from buying online instead of at the retailer. Think of what you can do with your savings what you can buy… what you can save for what you can invest.
Prescription eyeglasses may be a necessity, but they don’t have to create a financial burden, particularly if you buy online.
Special for Len Penzo dot Com readers! Use the checkout code LENPENZO to save 5% on your entire Just Eyewear order.
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