{"id":994,"date":"2023-03-13T04:15:54","date_gmt":"2023-03-13T11:15:54","guid":{"rendered":"https:\/\/lenpenzo.com\/blog\/?p=994"},"modified":"2023-03-18T14:31:16","modified_gmt":"2023-03-18T21:31:16","slug":"taste-test-experiment-bottled-waters-vs-filtered-tap-2","status":"publish","type":"post","link":"https:\/\/lenpenzo.com\/blog\/id994-taste-test-experiment-bottled-waters-vs-filtered-tap-2.html","title":{"rendered":"Blind Taste Test: Does Bottled Water Really Taste Better Than Filtered Tap?"},"content":{"rendered":"

\"bottled<\/a>Does bottled water taste better than filtered tap? You’d certainly think so, based on the number of people who drink it today.<\/p>\n

And that’s too bad because, compared to tap water, the bottled stuff is absurdly expensive. It also generates a lot of plastic trash.<\/p>\n

Not All Bottled Waters Are Created Equally<\/h3>\n

In the United States, bottled water is regulated by the Food & Drug Administration, which mandates that it must be labeled according to one or more of the classifications listed below:<\/p>\n

Spring Water:<\/strong> Water that comes to the surface naturally. It can only be collected at the spring, or from an underground aquifer feeding the spring.<\/p>\n

Mineral Water:<\/strong> Water that contains natural mineral elements that are derived from the source.<\/p>\n

Purified Water:<\/strong> Water that has undergone any of several processes such as deionization, reverse osmosis or distillation.<\/p>\n

Sparkling Bottled Water:<\/strong> Also known as “sparkling spring water,” “sparkling drinking water,” and “sparkling mineral water,” this water is carbonated via the addition of carbon dioxide.<\/p>\n

Well Water:<\/strong> Water from a hole that is bored or drilled into a layer of very porous rock or sediment called an aquifer.<\/p>\n

Artesian Water:<\/strong> Water that comes from an aquifer, but unlike well water, the water from an Artesian well is tapped at a point some level above the bedrock.<\/p>\n

The Experiment<\/h3>\n

The point of this experiment, was simple: Find out if the taste of bottled water is superior enough to justify the extra cost when filtered tap is available.<\/p>\n

As with my store-brand vs. name-brand taste test challenges<\/a>, I decided to convene my now very-seasoned panel of experts to sample each of the items in a blind taste test.<\/p>\n

I prepared individual samples of three varieties of water: a premium brand, a store brand, and filtered tap water. I allowed the waters to sit in the same room until all of the samples reached close to room temperature.<\/p>\n

To ensure the taste test was a blind comparison, each sample was marked only as either ‘A,’ ‘B,’ or ‘C.’ The panel was then asked to taste and record which product they preferred; they were also free to note any accompanying comments they had regarding a particular product. When comparing products, panelists that could not discern a clear winner were allowed to give a vote for more than one sample.<\/p>\n

The Panel<\/b><\/b><\/h3>\n

As always, before we get to the results, I want to introduce our distinguished panel of 14 water experts. Yes, it’s my wacky family:<\/p>\n

\"Doris\"Aunt Doris<\/strong>
\nBirthplace: London, England
\nAge: 25 (Eat your heart out, Lady Gaga.)
\nFavorite Movie: Last of the Dogmen<\/em> (1995)<\/p>\n

\"Paul\"Uncle Paul<\/strong>
\nBirthplace: Youngstown, Ohio
\nAge: 80
\nFavorite Movie: The Wizard of Oz<\/em> (1939 — Coincidentally, that’s the last movie he saw at a theater.)<\/p>\n

\"Marilyn\"Aunt Mary Jane<\/strong>
\nBirthplace: New Orleans, Louisiana
\nAge: Invoked her 5th Amendment right against self-incrimination.
\nFavorite Movie: Il Buono, Il Brutto, Il Cattivo<\/a><\/em> (1966)<\/p>\n

\"Dad\"Dad<\/strong>
\nBirthplace: Youngstown, Ohio
\nAge: 72
\nFavorite Movie: The Godfather<\/em> (1972)<\/p>\n

\"Mom\"Mom<\/strong>
\nBirthplace: Youngstown, Ohio
\nAge: 69
\nFavorite Movie: It’s A Wonderful Life <\/em>(1946).<\/span><\/p>\n

\"Rose\"Rose<\/strong>
\nBirthplace: Los Angeles, California
\nAge: Old enough to be my mother-in-law.
\nFavorite Movie: “Some old mermaid movie I saw on TV. It’s in black and white. I can’t remember the name, but I think it’s from the 1950s.” (Thanks, Rose.)<\/p>\n

\"Kevin\"Kevin<\/strong>
\nBirthplace: Youngstown, Ohio
\nAge: 57
\nFavorite Movie: Waking Ned Devine<\/em> (1998).<\/span><\/p>\n

\"Chris\"Chris<\/strong>
\nBirthplace: Hemet, California
\nAge: Classified
\nFavorite Movie: Also classified.<\/p>\n

\"Honeybee\"The Honeybee<\/strong>
\nBirthplace: Whittier, California
\nAge: 42
\nFavorite Movie: Pretty Woman<\/em> (1990)<\/p>\n

\"Evan\" Evan<\/strong>
\nBirthplace: Escondido, California
\nAge: 31
\nFavorite Movie: Forrest Gump<\/em> (1994)<\/p>\n

\"Mark\"Mark<\/strong>
\nBirthplace: Escondido, California
\nAge: 29
\nFavorite Movie: Lawrence of Arabia<\/em> (1962)<\/p>\n

\"Matthew\" Matthew<\/strong>
\nBirthplace: Fontana, California
\nAge: 12
\nFavorite Movie: Zombieland<\/em> (2009)<\/p>\n

\"Nina\" Nina<\/strong><\/p>\n

Birthplace: Fontana, California
\nAge: 10
\nFavorite Movie: UHF<\/em> (1989)<\/p>\n

\"Major1\" Major<\/strong>
\nBirthplace: Julian, California
\nAge: 6
\nFavorite Movie: Best in Show<\/em> (2000)<\/p>\n

For this experiment, I went to my local Stater Brothers grocery store and bought bottled waters bearing their store-brand label, as well as the premium Arrowhead-brand bottled water.<\/p>\n

For tap water, I used the filtered tap water from my refrigerator; the filter was new and was therefore assumed to be working at peak efficiency.<\/p>\n

The Water Taste Test Results<\/b><\/b><\/h3>\n

Here now, in order of preference, are the results of the taste test experiment based upon the inputs received from the panel of experts.<\/p>\n

1. Stater Brothers Purified Water<\/strong><\/span><\/p>\n

Price:<\/strong> $1.20 per gallon
\nPanel Scoring: <\/strong>8 votes<\/p>\n

The Verdict: <\/strong>The store brand label says it’s purified water with sources from “deep protected wells in Southern California.” There’s also no attempt to mislead the public. The plain blue label has no images of mountain streams, fresh water springs, or the snow-capped craggy peaks of Mount Baldy. I suspect if I went to their “deep protected wells” I’d probably find a nondescript site somewhere in the middle of San Bernardino surrounded by a chain link fence topped with barbed wire. No matter. This water was the clear victor, with eight votes from my expert panel of tasters. Both Mark and Evan noted the crisp taste of the store brand water, while Nina remarked that it quite simply had the best overall taste. Not everybody agreed though; the Honeybee felt the store brand left an unpleasant aftertaste.<\/p>\n

(tie) 2. Arrowhead Mountain Spring Water<\/strong><\/span><\/p>\n

Price:<\/strong> $1.89 per gallon
\nPanel Scoring: <\/strong>4 votes<\/p>\n

The Verdict: <\/strong>Unlike the store brand, the Arrowhead name-brand was spring water. According to the label, Arrowhead water comes from multiple separate springs scattered across Southern California. Although the conventional wisdom is that spring water is better than purified well water, only three of the panel members who walk on two legs felt the name-brand spring water was the superior drink. Doris and Nina both thought the spring water left a mild aftertaste, while Evan complained that the Arrowhead water tasted “bleached-out.” That’s hardly a ringing endorsement when paying a 58% premium for the name-brand. Well … at least my dog liked it. Then again, to be honest, the pooch didn’t complain about the other two candidates either.<\/p>\n

(tie) 2. “Penzo Springs” Filtered Tap Water<\/strong><\/span><\/p>\n

Price:<\/strong> $0.005 per gallon
\nPanel Scoring: <\/strong>4 votes<\/p>\n

The Verdict: <\/strong>It’s true; my “home brand” filtered tap water actually performed as well as the name-brand Arrowhead water. Dad liked it because it had “the mildest” taste, while Uncle Paul said it had “the most neutral taste”of the three. That’s not to say my filtered tap water didn’t have its detractors. Mark said it was stale, Mom said it tasted flat, and Nina called it “mucky.” However, on a cost-per-votes basis it clearly out-performed the name-brand spring water.<\/p>\n

Looking at my water bill, I paid all of $29.64 last month for 8 hundred-cubic-feet (HCF) of water. For those who skipped out on their high school math class, one HCF equals 748 gallons. That means my household used 5984 gallons of water. It also means that my very own “Penzo Springs” filtered tap water costs less than a penny per gallon!<\/p>\n

That’s so cheap I’m seriously considering starting up a side business selling the “Penzo Springs” label. I’ve even got a tag line: “Penzo Springs Filtered Tap Water: From my house to yours!”<\/p>\n

Here is a summary of the panel’s voting:<\/p>\n

\"\"<\/p>\n

In Conclusion…<\/h3>\n

So what can I conclude from this experiment? Is the taste of bottled water so much better than the filtered water that comes out of my home’s tap that it justifies the extra cost?<\/p>\n

Well, that depends.<\/p>\n

The store-brand purified bottled water was the panel’s clear favorite but even its discounted cost, relative to the national Arrowhead spring water brand, was astronomical when compared to the cost of my filtered tap water.<\/p>\n

A household that drinks two gallons of the store-brand water per day will spend $72 per month. But if they drink the same amount of filtered tap, the cost is only 30 cents! So, on a pure cost-comparison basis, the answer is: no.<\/p>\n

I’m sure most of you frugal shoppers out there will drink to that.<\/p>\n

***<\/p>\n

(Note: This is an updated version of an article that was originally published on 17 February 2010.)<\/em><\/p>\n

Photo Credit: kstepanoff<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Does bottled water taste better than filtered tap? You’d certainly think so, based on the number of people who drink it today. And that’s too bad because, compared to tap water, the bottled stuff is absurdly expensive. It also generates a lot of plastic trash. 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