{"id":9460,"date":"2025-06-23T04:15:27","date_gmt":"2025-06-23T11:15:27","guid":{"rendered":"https:\/\/lenpenzo.com\/blog\/?p=9460"},"modified":"2025-06-29T23:39:57","modified_gmt":"2025-06-30T06:39:57","slug":"the-5-most-misleading-grocery-items-shoppers-waste-money-on-2","status":"publish","type":"post","link":"https:\/\/lenpenzo.com\/blog\/id9460-the-5-most-misleading-grocery-items-shoppers-waste-money-on-2.html","title":{"rendered":"The 5 Most Misleading Grocery Products Shoppers Waste Money On"},"content":{"rendered":"<p><a href=\"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9525\" title=\"misleading grocery products\" src=\"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading5-300x225.jpg\" alt=\"toppled grocery cart\" width=\"395\" height=\"296\" srcset=\"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading5-300x225.jpg 300w, https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading5.jpg 500w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/><\/a>If there&#8217;s one thing I spend way too much time on in life, its the process of <a href=\"https:\/\/lenpenzo.com\/blog\/id564-essential-tips-for-lowering-your-grocery-bill-part-2.html\" target=\"_blank\" rel=\"noopener noreferrer\">grocery shopping<\/a>. As someone who blogs about personal finance all day long, it&#8217;s probably predictable that I waste a bunch of time obsessing over which stores qualify for the supermarket category on my American Express card. However, I also study ingredient labels because they&#8217;re more thrilling than a John Grisham murder mystery. The result? I stumble across a lot of misleading grocery products with questionable marketing on the supermarket shelf.<\/p>\n<p>Here are some common gimmicks used by manufacturers to describe or infer whats inside their products:<\/p>\n<h3>Mock berries<\/h3>\n<p>I learned very early on in life that blueberry products were mostly made of out apple. I was in the first grade when my class toured the Jiffy Mix factory and they showed us what went into their blueberry muffin product: a lot of apples and a few blueberries.<\/p>\n<p><a href=\"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9478 alignright\" title=\"misleading1\" src=\"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading1.jpg\" alt=\"\" width=\"300\" height=\"470\" \/><\/a>Today, this technique has been taken to a new level. Many &#8220;blueberry&#8221; products don&#8217;t contain any fruit at all. In fact, they&#8217;re merely using a combination of maltodextrin and food coloring to create imitation blueberries.<\/p>\n<p>Some products are honest; here&#8217;s a picture of the label in its present form \u2013 at least they clearly tell us what&#8217;s inside.<\/p>\n<p>On the other hand, many companies have misleading labels, such as Total Blueberry &amp; Pomegranate cereal which, ironically, contains neither.<\/p>\n<p>Worse yet, products like that typically cost more money \u2013 and people still pay because they think they&#8217;re getting something that they&#8217;re not.<\/p>\n<h3>Knock-off olive oil<\/h3>\n<p>People will also pay more when something contains olive oil. Many items will claim they contain it; unfortunately, those claims are sometimes misleading.<\/p>\n<p>For starters, if you see a salad dressing or some other product which proudly brandishes olive oil on the label, you&#8217;ll often find it actually contains a blend of different oils, with canola, soybean, cottonseed, corn, or others listed before the olive.<\/p>\n<p>Even if it <strong><em>is<\/em><\/strong> numero uno on the list, you can&#8217;t necessarily assume its worth it. Why? Well&#8230; because there are a <a href=\"http:\/\/www.portlandfoodanddrink.com\/your-olive-oil-may-not-be-the-virgin-it-claims\/\" target=\"_blank\" rel=\"noopener noreferrer\">lot of shenanigans<\/a> going on when it comes to this coveted oil.<\/p>\n<h3>Imitation vanilla<\/h3>\n<p>Did you know real vanilla is second only to saffron among <a href=\"https:\/\/lenpenzo.com\/blog\/id1308-treasure-hunt-finding-these-5-items-could-make-you-big-money-2.html\" target=\"_blank\" rel=\"noopener noreferrer\">the world&#8217;s most expensive spices<\/a>? As a result, many misleading grocery products actually use a vanillin that is synthetically created. Some artificial-vanilla flavors are created using coal-tar derivatives. Yuck.<\/p>\n<p><a href=\"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading4.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-9502\" title=\"misleading4\" src=\"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading4.gif\" alt=\"\" width=\"301\" height=\"301\" srcset=\"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading4.gif 400w, https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading4-150x150.gif 150w, https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading4-300x300.gif 300w\" sizes=\"auto, (max-width: 301px) 100vw, 301px\" \/><\/a>This frosting label you see at least notes that it&#8217;s artificial. But even fake vanilla can still be labeled as natural flavors or naturally flavored.<\/p>\n<p>Why? Well, for a few years at the turn of this century, there was a vanilla shortage. As a result, many manufacturers that were previously using the real deal had no choice but to use the fake stuff. Yet they never changed their labeling. The FDA remained mum on this, and the industry basically interpreted that as a green light to continue doing it.<\/p>\n<p>So nowadays, even with a label saying natural you still might be getting that yummy coal-tar derivative. That brings me to the next item on the list:<\/p>\n<h3>The word &#8220;natural&#8221;<\/h3>\n<p>Most of the pricey products love brandishing that word in big bold letters, but what exactly does &#8220;natural&#8221; even mean?<\/p>\n<p><a href=\"http:\/\/www.ams.usda.gov\/AMSv1.0\/getfile?dDocName=STELDEV3004446\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-9480\" title=\"misleading3\" src=\"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading3.jpg\" alt=\"\" width=\"300\" height=\"402\" srcset=\"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading3.jpg 478w, https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading3-224x300.jpg 224w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> Organic labeling actually has quite a few rules in the United States. In addition to the restrictions on chemicals used, <a href=\"https:\/\/lenpenzo.com\/blog\/id1208-15-organic-fruits-veggies-that-arent-worth-paying-more-for-2.html\" target=\"_blank\" rel=\"noopener noreferrer\">organic food<\/a> also can&#8217;t be genetically modified. So, for example, tomatoes crossed with fish genes cannot be marketed as USDA organic.<\/p>\n<p>However, &#8220;natural&#8221; is <strong><em>not<\/em><\/strong> a synonym for &#8220;organic.&#8221; The term is only regulated when it comes to meat and poultry; to be natural it can&#8217;t have artificial flavors, preservatives, or colors. I<span style=\"line-height: 1.5;\">t&#8217;s completely meaningless when it comes to pretty much everything else!<\/span><\/p>\n<p>I could literally bottle up some gasoline and sell it to you as being natural as long as I list gasoline on the ingredient label.<\/p>\n<h3>Vitamin C and other nutrient additives<\/h3>\n<p>Manufacturers love to tell you about vitamins and antioxidants which are in their product, but are they really worth paying more for?<\/p>\n<p>Practically any juice you buy will be pasteurized at temps between 145 and 280 degrees Fahrenheit to kill off any bacteria.<\/p>\n<p>Unfortunately, that nutritious vitamin C from fresh fruit and vegetables is also destroyed during the pasteurization process, which is why when you buy juice that contains vitamin C, you&#8217;re actually getting it in the form of ascorbic acid, which has been added <strong><em>after<\/em> <\/strong>the pasteurization.<\/p>\n<p>Assuming the product is charging a premium price for having it as an additive, wouldn&#8217;t it make more sense to just buy a big tub of ascorbic acid powder for pennies per ounce instead of paying $1 more for vitamin C infused water or cereal?<\/p>\n<h3>The Bottom Line<\/h3>\n<p>You can milk your manufacturer coupons and grocery cash back cards &#8217;til the cows come home, but that still doesn&#8217;t make you <a href=\"https:\/\/lenpenzo.com\/blog\/id484-this-little-trick-can-save-you-thousands-on-your-grocery-bill-2.html\" target=\"_blank\" rel=\"noopener noreferrer\">a smart grocery shopper<\/a>.<\/p>\n<p>I find it laughable when I see mommy coupon sites excited about a deal to save 75 cents on pomegranate cereal, or a dubious natural product, when the smarter option would be to buy a no-frills cereal that doesn&#8217;t charge extra for clusters of blue #2 and maltodextrin.<\/p>\n<p>Simply put, it&#8217;s not about how much cash you save, but rather what you&#8217;re saving money on. Because paying more for misleading grocery products isn&#8217;t good personal finance, is it?<\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: smaller;\">Photo Credit: Joseph Francis (cart)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there&#8217;s one thing I spend way too much time on in life, its the process of grocery shopping. As someone who blogs about personal finance all day long, it&#8217;s probably predictable that I waste a bunch of time obsessing over which stores qualify for the supermarket category on my American Express card. However, I [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":36172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","pmpro_default_level":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[465,467],"tags":[],"class_list":{"0":"post-9460","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ripoffs","8":"category-shopping","9":"pmpro-has-access","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 5 Most Misleading Grocery Products Shoppers Waste Money On<\/title>\n<meta name=\"description\" content=\"I stumble across many misleading grocery products with questionable marketing on the supermarket shelf. 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Here are five of the worst examples:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lenpenzo.com\/blog\/id9460-the-5-most-misleading-grocery-items-shoppers-waste-money-on-2.html\" \/>\n<meta property=\"og:site_name\" content=\"Len Penzo dot Com\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/LenPenzo\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T11:15:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T06:39:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2012\/01\/misleading5-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Dolen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LenPenzo\" \/>\n<meta name=\"twitter:site\" content=\"@LenPenzo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Dolen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id9460-the-5-most-misleading-grocery-items-shoppers-waste-money-on-2.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id9460-the-5-most-misleading-grocery-items-shoppers-waste-money-on-2.html\"},\"author\":{\"name\":\"Mike Dolen\",\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/#\\\/schema\\\/person\\\/e8c5bf5f6799092d2f3e096fac40a36a\"},\"headline\":\"The 5 Most Misleading Grocery Products Shoppers Waste Money On\",\"datePublished\":\"2025-06-23T11:15:27+00:00\",\"dateModified\":\"2025-06-30T06:39:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id9460-the-5-most-misleading-grocery-items-shoppers-waste-money-on-2.html\"},\"wordCount\":899,\"commentCount\":30,\"publisher\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id9460-the-5-most-misleading-grocery-items-shoppers-waste-money-on-2.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/misleading5-1.jpg\",\"articleSection\":[\"Ripoffs\",\"Shopping\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id9460-the-5-most-misleading-grocery-items-shoppers-waste-money-on-2.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id9460-the-5-most-misleading-grocery-items-shoppers-waste-money-on-2.html\",\"url\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id9460-the-5-most-misleading-grocery-items-shoppers-waste-money-on-2.html\",\"name\":\"The 5 Most Misleading Grocery Products Shoppers Waste Money On\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id9460-the-5-most-misleading-grocery-items-shoppers-waste-money-on-2.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id9460-the-5-most-misleading-grocery-items-shoppers-waste-money-on-2.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/misleading5-1.jpg\",\"datePublished\":\"2025-06-23T11:15:27+00:00\",\"dateModified\":\"2025-06-30T06:39:57+00:00\",\"description\":\"I stumble across many misleading grocery products with questionable marketing on the supermarket shelf. 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