{"id":74116,"date":"2022-08-03T10:01:25","date_gmt":"2022-08-03T17:01:25","guid":{"rendered":"https:\/\/lenpenzo.com\/blog\/?p=74116"},"modified":"2023-08-02T16:01:18","modified_gmt":"2023-08-02T23:01:18","slug":"six-ways-to-create-a-more-professional-social-media-presence","status":"publish","type":"post","link":"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html","title":{"rendered":"Six Ways to Create a More Professional Social Media Presence\u00a0"},"content":{"rendered":"

\"\"First impressions are everything, especially on social media. And in this day and age, the first point of reference for a new business is their social media page. However, an immaculate social media presence isn’t just about attracting new clients; it’s about encouraging repeat purchases as well.<\/p>\n

No matter what your aesthetic or target market may be, it’s important that you keep your audience captivated.<\/p>\n

With that in mind, let’s take a look at six ways to create a more professional social media presence.<\/p>\n

Pick an Aesthetic That Fits Your Brand <\/strong><\/p>\n

Finding an aesthetic that fits your brand is important, as you want visual consistency throughout your feed and ensure you remain authentic at the same time. Similarly, you may find that as your business evolves, so does your aesthetic<\/a>.<\/p>\n

Use a Visual Planner for Your Feed <\/strong><\/p>\n

More often than not, social media savvy brands will use a visual planner to help determine their posting schedule. Think of how each image will look on your Instagram grid as well as how they will be perceived as a stand-alone image.<\/p>\n

Keep a Consistent Tone of Voice <\/strong><\/p>\n

When it comes to running a social media profile for your business, consistency is key. If you have disparate types of content and captions, you will come across as unprofessional. Spend some time developing your tone of voice and write out some guidelines to ensure consistency across posts.<\/p>\n

Learn How to Edit Your Images <\/strong><\/p>\n

If you want to give your images a more refined look, you should be taking the time to edit them before posting them. You don’t have to be a master at editing, however, learning some basic skills, such as how to use a background eraser or color correct your image, can make a big difference.<\/p>\n

Focus on Select Networks <\/strong><\/p>\n

Although it may be tempting to go all out and establish a presence on every single social media network, it may not be the best way to go about it. Focus your efforts on the social media networks that will yield the best results for your target market. For example, if your desired audience is mainly Gen Z, it will make more sense to invest your time in TikTok than Facebook<\/a>.<\/p>\n

Post on a Regular Basis <\/strong><\/p>\n

Finally, it’s important to remember that posting regularly on social media lets your customers know that you’re active and open for business. Many clients like to use social media to ask questions and find out the latest news about your business, so make sure to post on a regular basis.<\/p>\n

At the end of the day, you shouldn’t feel disheartened if you see that other brands have a bigger following or higher engagement rate than you. Remember that organic and sustainable growth is the best way to grow a successful business. Hopefully, these tips can help you narrow down the ins and outs of a professional social media presence. In a matter of months, you’ll see your follower count grow and engagement rates skyrocket.<\/p>\n

Photo Credit: stock photo<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

First impressions are everything, especially on social media. And in this day and age, the first point of reference for a new business is their social media page. However, an immaculate social media presence isn’t just about attracting new clients; it’s about encouraging repeat purchases as well. No matter what your aesthetic or target market […]<\/p>\n","protected":false},"author":13,"featured_media":59586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","pmpro_default_level":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[455],"tags":[],"class_list":{"0":"post-74116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"pmpro-has-access","9":"entry"},"yoast_head":"\nSix Ways to Create a More Professional Social Media Presence\u00a0<\/title>\n<meta name=\"description\" content=\"Social media isn't just about getting new clients; it also fosters repeat business. Here's how to have a more effective social media presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Six Ways to Create a More Professional Social Media Presence\u00a0\" \/>\n<meta property=\"og:description\" content=\"Social media isn't just about getting new clients; it also fosters repeat business. Here's how to have a more effective social media presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html\" \/>\n<meta property=\"og:site_name\" content=\"Len Penzo dot Com\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/LenPenzo\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-03T17:01:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-02T23:01:18+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2020\/02\/social-media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sabado Domingo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LenPenzo\" \/>\n<meta name=\"twitter:site\" content=\"@LenPenzo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sabado Domingo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html\"},\"author\":{\"name\":\"Sabado Domingo\",\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/#\\\/schema\\\/person\\\/1dd27012fc05f4ee638b14071ee5aa3e\"},\"headline\":\"Six Ways to Create a More Professional Social Media Presence\u00a0\",\"datePublished\":\"2022-08-03T17:01:25+00:00\",\"dateModified\":\"2023-08-02T23:01:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html\"},\"wordCount\":512,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/social-media.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html\",\"url\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html\",\"name\":\"Six Ways to Create a More Professional Social Media Presence\u00a0\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/social-media.jpg\",\"datePublished\":\"2022-08-03T17:01:25+00:00\",\"dateModified\":\"2023-08-02T23:01:18+00:00\",\"description\":\"Social media isn't just about getting new clients; it also fosters repeat business. Here's how to have a more effective social media presence.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#primaryimage\",\"url\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/social-media.jpg\",\"contentUrl\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/social-media.jpg\",\"width\":960,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lenpenzo.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Six Ways to Create a More Professional Social Media Presence\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/\",\"name\":\"Len Penzo dot Com\",\"description\":\"The offbeat personal finance blog for responsible people.\",\"publisher\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/#organization\",\"name\":\"Len Penzo dot Com\",\"url\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Block_L.png\",\"contentUrl\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Block_L.png\",\"width\":359,\"height\":360,\"caption\":\"Len Penzo dot Com\"},\"image\":{\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/LenPenzo\",\"https:\\\/\\\/x.com\\\/LenPenzo\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lenpenzo.com\\\/blog\\\/#\\\/schema\\\/person\\\/1dd27012fc05f4ee638b14071ee5aa3e\",\"name\":\"Sabado Domingo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/091c47c59579dfc2121d9bbb2b5eb953681cea9d0a89ce6729ca4650726779ae?s=96&d=monsterid&r=r\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/091c47c59579dfc2121d9bbb2b5eb953681cea9d0a89ce6729ca4650726779ae?s=96&d=monsterid&r=r\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/091c47c59579dfc2121d9bbb2b5eb953681cea9d0a89ce6729ca4650726779ae?s=96&d=monsterid&r=r\",\"caption\":\"Sabado Domingo\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Six Ways to Create a More Professional Social Media Presence\u00a0","description":"Social media isn't just about getting new clients; it also fosters repeat business. Here's how to have a more effective social media presence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html","og_locale":"en_US","og_type":"article","og_title":"Six Ways to Create a More Professional Social Media Presence\u00a0","og_description":"Social media isn't just about getting new clients; it also fosters repeat business. Here's how to have a more effective social media presence.","og_url":"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html","og_site_name":"Len Penzo dot Com","article_publisher":"http:\/\/www.facebook.com\/LenPenzo","article_published_time":"2022-08-03T17:01:25+00:00","article_modified_time":"2023-08-02T23:01:18+00:00","og_image":[{"width":960,"height":640,"url":"http:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2020\/02\/social-media.jpg","type":"image\/jpeg"}],"author":"Sabado Domingo","twitter_card":"summary_large_image","twitter_creator":"@LenPenzo","twitter_site":"@LenPenzo","twitter_misc":{"Written by":"Sabado Domingo","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#article","isPartOf":{"@id":"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html"},"author":{"name":"Sabado Domingo","@id":"https:\/\/lenpenzo.com\/blog\/#\/schema\/person\/1dd27012fc05f4ee638b14071ee5aa3e"},"headline":"Six Ways to Create a More Professional Social Media Presence\u00a0","datePublished":"2022-08-03T17:01:25+00:00","dateModified":"2023-08-02T23:01:18+00:00","mainEntityOfPage":{"@id":"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html"},"wordCount":512,"commentCount":0,"publisher":{"@id":"https:\/\/lenpenzo.com\/blog\/#organization"},"image":{"@id":"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#primaryimage"},"thumbnailUrl":"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2020\/02\/social-media.jpg","articleSection":["Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html","url":"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html","name":"Six Ways to Create a More Professional Social Media Presence\u00a0","isPartOf":{"@id":"https:\/\/lenpenzo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#primaryimage"},"image":{"@id":"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#primaryimage"},"thumbnailUrl":"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2020\/02\/social-media.jpg","datePublished":"2022-08-03T17:01:25+00:00","dateModified":"2023-08-02T23:01:18+00:00","description":"Social media isn't just about getting new clients; it also fosters repeat business. Here's how to have a more effective social media presence.","breadcrumb":{"@id":"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#primaryimage","url":"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2020\/02\/social-media.jpg","contentUrl":"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2020\/02\/social-media.jpg","width":960,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/lenpenzo.com\/blog\/id74116-six-ways-to-create-a-more-professional-social-media-presence.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lenpenzo.com\/blog"},{"@type":"ListItem","position":2,"name":"Six Ways to Create a More Professional Social Media Presence\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/lenpenzo.com\/blog\/#website","url":"https:\/\/lenpenzo.com\/blog\/","name":"Len Penzo dot Com","description":"The offbeat personal finance blog for responsible people.","publisher":{"@id":"https:\/\/lenpenzo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lenpenzo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lenpenzo.com\/blog\/#organization","name":"Len Penzo dot Com","url":"https:\/\/lenpenzo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lenpenzo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2022\/06\/Block_L.png","contentUrl":"https:\/\/lenpenzo.com\/blog\/wp-content\/uploads\/2022\/06\/Block_L.png","width":359,"height":360,"caption":"Len Penzo dot Com"},"image":{"@id":"https:\/\/lenpenzo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/LenPenzo","https:\/\/x.com\/LenPenzo"]},{"@type":"Person","@id":"https:\/\/lenpenzo.com\/blog\/#\/schema\/person\/1dd27012fc05f4ee638b14071ee5aa3e","name":"Sabado Domingo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/091c47c59579dfc2121d9bbb2b5eb953681cea9d0a89ce6729ca4650726779ae?s=96&d=monsterid&r=r","url":"https:\/\/secure.gravatar.com\/avatar\/091c47c59579dfc2121d9bbb2b5eb953681cea9d0a89ce6729ca4650726779ae?s=96&d=monsterid&r=r","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/091c47c59579dfc2121d9bbb2b5eb953681cea9d0a89ce6729ca4650726779ae?s=96&d=monsterid&r=r","caption":"Sabado Domingo"}}]}},"_links":{"self":[{"href":"https:\/\/lenpenzo.com\/blog\/wp-json\/wp\/v2\/posts\/74116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lenpenzo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lenpenzo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lenpenzo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/lenpenzo.com\/blog\/wp-json\/wp\/v2\/comments?post=74116"}],"version-history":[{"count":2,"href":"https:\/\/lenpenzo.com\/blog\/wp-json\/wp\/v2\/posts\/74116\/revisions"}],"predecessor-version":[{"id":79771,"href":"https:\/\/lenpenzo.com\/blog\/wp-json\/wp\/v2\/posts\/74116\/revisions\/79771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lenpenzo.com\/blog\/wp-json\/wp\/v2\/media\/59586"}],"wp:attachment":[{"href":"https:\/\/lenpenzo.com\/blog\/wp-json\/wp\/v2\/media?parent=74116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lenpenzo.com\/blog\/wp-json\/wp\/v2\/categories?post=74116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lenpenzo.com\/blog\/wp-json\/wp\/v2\/tags?post=74116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}