{"id":1281,"date":"2014-04-23T00:15:54","date_gmt":"2014-04-23T07:15:54","guid":{"rendered":"https:\/\/lenpenzo.com\/blog\/?p=1281"},"modified":"2024-05-25T10:28:43","modified_gmt":"2024-05-25T17:28:43","slug":"what-a-168-cheese-sandwich-can-teach-us-about-hype-value","status":"publish","type":"post","link":"https:\/\/lenpenzo.com\/blog\/id1281-what-a-168-cheese-sandwich-can-teach-us-about-hype-value.html","title":{"rendered":"What a $184 Cheese Sandwich Can Teach Us About Hype & Value"},"content":{"rendered":"
\"\"<\/a>

Would you pay $184 for this?<\/p><\/div>\n

Last week, Britain’s Daily Mail reported that celebrity chef Martin Blunos created a very unique sandwich<\/a> with a menu price of $184.61.<\/p>\n

According to Blunos, who happens to be a Michelin-starred chef, “We Brits are known to love our cheese sandwiches, and here’s one that not only comes with a royal price tag but is fit for the banqueting table.”<\/p>\n

I know what you’re thinking: Did he really say<\/em> cheese sandwich? <\/em><\/p>\n

I don’t know about you, but if I’m going to pay $184.61 for lunch – not counting my beer, plus tax and tip<\/a> — I want something a bit more substantial than a cheese<\/em> sandwich. In fact, I would demand that my sandwich be loaded up with a couple pounds of thinly sliced Kobe beef. I’d also want a bag of chips and a lobster tail on the side with drawn butter.<\/p>\n

And a pickle spear.<\/p>\n

By the way, I would also insist that the sandwich be slathered with a gallon of Grey Poupon. Never mind that I hate Dijon mustard; I’d do it just to ensure I got my money’s worth.<\/p>\n

Of course, Chef Blunos doesn’t work at Burger King, so I assume if you want to try his $184.61 gourmet sandwich you’ll get it his way, darn it, or you won’t get it at all.<\/p>\n

His triple-decker vegetarian sandwich is made with a very expensive gourmet cheddar cheese infused with white truffles.<\/p>\n

In addition to the cheese, the sandwich also includes such gourmet additions as quail’s egg, pea shoots, black heirloom tomatoes, red amaranth, epicure apple, and fresh figs.<\/p>\n

And instead of using fresh Wonder bread (his only culinary misstep in creating this dish, in my humble opinion), Chef Blunos uses a fancy sourdough that costs $8.40 per loaf.<\/p>\n

He then dresses everything up with a little extra virgin olive oil and 100-year-old balsamic vinegar.<\/p>\n

Voila!<\/em> Add it all up and you have a $184 cheese sandwich.<\/p>\n

Buying Into the Hype<\/strong><\/p>\n

Is this really necessary?<\/p>\n

After all, why would anyone pay $184.61 for a sandwich when you can often run down the street and get a foot-long sub for as little as five bucks?<\/p>\n

Those who prefer to make their own sandwiches can save even more. Even the BLT — which is typically the most expensive sarnie in my annual brown bag sandwich surveys<\/a> — costs an average of only $2.50 to make at home.<\/p>\n

Perhaps the biggest lesson here is to observe how the makers of this over-priced sandwich successfully hype their product; the Daily Mail bought into it hook, line and sinker.<\/p>\n

Blunos’ creation is called a “luxury snack,” apparently to keep it from being associated with those more mundane sandwiches that we usually eat for lunch.<\/p>\n

Then again, please don’t call it a sandwich. It’s actually a “gourmet dish.”<\/p>\n

Furthermore, the sandwich — I mean gourmet dish — is not simply slapped together either. It’s “hand-crafted.” Presumably with all the care and craftsmanship of a Swiss watchmaker.<\/p>\n

The Daily Mail even goes so far as to proclaim the sandwich a “masterpiece,” as if it were on par with the works of Michelangelo, Bach, or Dickens. Really?<\/p>\n

So What Can We Learn From This?<\/strong><\/p>\n

We get bombarded with this type of sales speak on a daily basis, although the products usually aren’t quite so gaudy and over the top as this particular gastronomical creation.<\/p>\n

The trick is to take a deep breath and not get caught up in the hype. It is certainly okay to pay extra for quality; the real trick comes down to evaluating whether or not the premium paid for that better quality results in an appropriate degree of added value.<\/p>\n

By the way, did I mention that Blunos tops off his “hand-crafted masterpiece gourmet dish” with a sprinkle of edible gold dust? He does.<\/p>\n

Hopefully he permits his patrons to take their gold dust<\/a> on the side if they wish.<\/p>\n

Who knows? With the price of precious metals today, customers might even be able to sell their gold<\/a> dust and get a small rebate on their lunch.<\/p>\n

Oops. I mean luxury snack.<\/p>\n

Photo Credit: SWNS<\/span><\/p>\n

(This is an updated version of an article that originally posted on September 13, 2010.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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According to Blunos, who happens to be a Michelin-starred chef, “We Brits are known to love our cheese sandwiches, and here’s one that not only comes with a royal price tag but is […]<\/p>\n","protected":false},"author":1,"featured_media":62455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","pmpro_default_level":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[455,465],"tags":[],"class_list":{"0":"post-1281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-ripoffs","9":"pmpro-has-access","10":"entry"},"yoast_head":"\nWhat a $184 Cheese Sandwich Can Teach Us About Hype & Value<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lenpenzo.com\/blog\/id1281-what-a-168-cheese-sandwich-can-teach-us-about-hype-value.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What a $184 Cheese Sandwich Can Teach Us About Hype & Value\" \/>\n<meta property=\"og:description\" content=\"Last week, Britain’s Daily Mail reported that celebrity chef Martin Blunos created a very unique sandwich with a menu price of $184.61. 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