Despite the widespread use of coupons today, they came from very humble beginnings. In 1887, Coca-Cola offered a free glass of coke as part of a paper-based promotion; that paper scrip was the first known coupon!
That led to the creation of the Nielsen Coupon Clearing House (NCH) and the eventual addition of coupons to newspapers. Over time, coupon popularity exploded. By 1997, National Coupon Month was born. And today, coupons can be found everywhere — even on our cell phones!
And while ads from some of America’s biggest stores — including Target, Walgreens, and Walmart — continue to remain among the best places for finding deals, when it comes to discovering other reputable outlets offering money-saving coupons and other bargains, the Internet is an important resource too.
In fact, a recent survey by Frugaa.com revealed that shoppers are making the most of online options. The survey found that 74% of consumers search multiple online coupons from sources like coupon websites, mobile apps and social media platforms each week for attractive discounts deals. The survey revealed several other things that could change the way you think about coupon clipping. Here are just a few of them:
They entice consumers to try new products. It turns out that 88% of people try new products simply because a coupon was offered for it. The reason for this is because coupons not only save money for consumers, but they also promote the product and make the idea of purchasing it much more appealing instead of risky.
They make shopping more enjoyable. As you might expect,90% of all consumers say they use coupons to save money — and 68% of those consumers say enjoy clipping coupons. The survey also found that 28% of us spend more than 15 minutes engaging in coupon-related activities.
The older you are, the more likely you are to use a coupon. Again, not surprisingly, the survey also found that Baby Boomers — those born before 1964 — are the biggest coupon users. In fact, 94% of all Baby Boomers use coupons. Compare that to Generation X — those born between 1964 and 1984 — where only 79% say they do the same. On the other hand, Millennials (those born after 1984) are the least likely to use coupons: just 48%.
Paper coupons are used more than digital ones. Even though we live in the digital age, it is a bit of a surprise to see that 89% of consumers use paper coupons — and that paper coupon usage has actually increased by 26% over the past decade. Meanwhile, only 63% of shoppers say they use paperless versions. However, one nod to the digital age is that the number of people who use also their mobile phones to store their shopping lists has increased 10% since the end of the Great Recession in 2009.
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