Comments on: Is LifeLock and Its $1 Million Guarantee A Sham?

By: Len Penzo

Len Penzo — Mon, 25 Jan 2010 01:31:34 +0000

You are right, Garen. Many people might be satisfied paying $10 a month for that service. But it is important that everybody knows that LifeLock isn’t doing much that people can do for themselves.

By: Garen @ LifeLock Review

Garen @ LifeLock Review — Mon, 25 Jan 2010 00:12:55 +0000

I wouldn’t say they are sham. They are providing you with a service and something personally I don’t want to do it myself. True, you could do it yourself, but for $10 a month it just seems to make you life a lot easier. You do not have the added support for lawyers if your don’t have have lifeock. We all know that lawyers are not cheap!

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Unemployment Benefits Set To Expire Soon. What Next? — Thu, 19 Nov 2009 06:17:41 +0000

[...] Penzo: Is LifeLock’s $1 million guarantee a sham? Len explores what Lifelock offers and also shares some do-it-yourself identity theft prevention [...]

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Weekly Links: 9/26/9 With Random Knowledge — Sat, 26 Sep 2009 11:10:36 +0000

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By: The Money Bloggers Network » Money Bloggers Network Roundup #3

The Money Bloggers Network » Money Bloggers Network Roundup #3 — Thu, 24 Sep 2009 22:53:59 +0000

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By: Len Penzo

Len Penzo — Thu, 24 Sep 2009 03:33:36 +0000

I thought the same thing, Bret! I just knew somebody would find a way to exploit his SSN after he gave it out. I am amazed that Davis was not aware that his company’s service still left him very vulnerable to fraud. Obviously he did not even know what he was selling. Utterly unbelievable.

By: Bret

Bret — Wed, 23 Sep 2009 22:50:38 +0000

When I first saw Todd Davis on TV giving out his SS#, I thought he was an idiot.

I wasn’t surprised at all to learn that fraudsters started credit accounts in his name.

LifeLock seems to have about the same marketing technique as ShamWow.

Thanks for the analysis on their service and their “limited” guarantee.

By: Len Penzo

Len Penzo — Mon, 21 Sep 2009 22:23:51 +0000

Thanks, Matt. Usually, if something is too good to be true, it usually is – and the LifeLock guarantee definitely falls into that category.

Len

By: Twitter Trackbacks for Is LifeLock and Its $1 Million Guarantee A Sham? [lenpenzo.com] on Topsy.com

Mon, 21 Sep 2009 02:46:23 +0000

[...] Is LifeLock and Its $1 Million Guarantee A Sham? lenpenzo.com/blog/id733-is-lifelock-and-its-1-million-guarantee-a-sham.html – view page – cached The LifeLock $1 million is a very impressive proclamation, but does LifeLock promise more than it can actually deliver? Are all identity theft services a sham? — From the page [...]

By: Matt @ Financial Methods

Matt @ Financial Methods — Mon, 21 Sep 2009 01:45:10 +0000

I like this one Len, I have always felt as if Lifelock’s claims sounded a little bit too convenient.