Almost immediately after Google Shopping evolved into a revolutionary monetized service, professional marketers from many different industries have searched for ways to get the most value from it. Google Shopping basically is a comparison shopping engine (CSE) that is similar to paid search in general. There are several effective steps that can be taken by business owners and marketers alike to improve the Google Shopping results of their respective products.
Understand the Power of Bidding on Product Targets
Keep in mind that when you add products to Google Shopping it is not necessarily about submitting bids for specific keywords through Google AdWords, even though this is something that can be done as well. The true value of Google Shopping comes from the fact that you can actually submit bids on specific product targets instead of just keywords. This CSE is able to comb through your content in order to find the products most relevant to the queries that have been submitted. By labeling each of the products featured within your feed, and targeting each ad group with an individual bid, you will be putting yourself in a position to benefit greatly from this system.
Maintain Consistency with Your Product Pricing
When it comes to a variety of differentiators used within each individual listing, including discount offers and promotions; it is of the utmost importance to maintain consistency when highlighting these deals. Doing so makes it easier for each advertisement to remain competitive on its own, according to Marketing Profs. It will also go a long way when it comes to reinforcing your brand in the eyes of consumers since they will be able to see these ads on display through an extensive range of different channels.
Use All Search Terms to Your Advantage
While it is clear why you should use positive search terms to your advantage, it might not be as clear when it comes to the negative ones. Keep in mind that positive search terms only accurately reflect the strong points that are making you money. Being able to compare those against negative search terms will help you see where you’re losing money as well.
This type of unbiased insight will help you identify which impressions are absolutely unnecessary and need to be blocked. Using negative search items wisely will make it easy for you to avoid investing in clicksthat are not profitable at all, which can potentially save you a substantial amount of money in the long run, according to Search Engine Watch.
Choose High-Quality Product Titles
Don’t sacrifice quality just to produce a high quantity of product titles. Many professional marketers have made this mistake and been completely surprised by the lack of result generated because of their faulty decision. It is highly recommended for you to view your product titles the same way you would view a standard headline that is developed for a pay-per-click marketing campaign. Make sure you add relevant keywords and phrases within the product title in order to increase your traffic. Remember that less is more when it comes to the number of characters used for your title. You are allowed to enter 70 characters in Google, but most product titles are truncated down to 20 characters when they are reflected within Google Shopping results.
Explore All of Your Investment Options
Don’t become too hasty when it comes to investing your money in this particular form of search engine marketing. Tread lightly to make sure that every single move is made cautiously and carefully from start to finish. Following these steps will allow you to benefit fully from Google Shopping results, and increase your traffic and conversion rates exponentially over time.
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